Happy doesn’t sell

November 2, 2012

Most of us want to be happy.  But when it comes to fundraising, happy doesn’t sell. Effective fundraising is built... View Article

Sustainers: The Finale

November 1, 2012

  Sustainers aren’t free. Think about it like this.  Some of your Sustainers are hyper-connected to your mission.  They love what... View Article

On Sustainers: Part 3

October 30, 2012

Yep! Sustainers really are great. And now you want all your supporters to be sustainers, right?  Well, that’s just a... View Article

Just $5/month

October 24, 2012

In which we answer the question… Is $5/month insignificant? Well… first… no gift to any organization is insignificant, because each... View Article

The sustainer debate

October 22, 2012

One interesting aspect of our line of work is settling disputes. Recently, the debate was about whether sustained giving is... View Article


October 17, 2012

Incentives, benefits and deadlines are all valuable tools we have at our disposal to help raise more money. But be... View Article

Show… don’t tell

October 11, 2012

This is the time of year when newsletters and reports arrive in mailboxes as proof of performance in advance of... View Article

The next monkey

October 7, 2012

Still intrigued by that new species of monkey discovered in the remote forests of Congo a few weeks ago. It’s... View Article