Political fundraising is in the news again. This time with a Ted Cruz campaign that appears to be a county summons. It’s deceitful and has the potential to confuse and alarm people, particularly those vulnerable to misunderstanding.
Much of the focus has been on the question of whether it’s illegal.
It is not.
That doesn’t make it right.
As fundraisers, it’s important to remember that our entire purpose is to further a vision that we believe will make our community better or stronger, whether its a political campaign or any number of cultural, environmental, educational, or human services projects.
Employing underhanded techniques does nothing to truly build your own community (although it might deliver you lots of immediate cash). It also diminishes the wider world of fundraising by spreading greater distrust of all appeals.
That’s why it’s always so important to keep your appeals on the up and up. Because ethics does still matter.