No matter whether buckets of money are being sent your way, or whether meeting goals is a challenge right now, in this rapidly evolving political and fundraising environment, it’s vital to stay constantly ready to respond and react – to stay as connected as possible to your donors, and to take advantage of any opportunity that comes your way, no matter how little time you may have to implement it.
This social media post from the ACLU today is a brilliant response to its new donors. It provides strong reassurance that they made the right choice. It’s timely, responsive, and extremely powerful. And no doubt it will also inspire others who have not yet joined to take part too.