So you’re busy following political fundraising to get new ideas for your own program. But will these prominent appeals have a positive or negative effect on your organization?
While no one can be certain of the answer until it’s all over, the Blackbaud brain trust of Chuck Longfield and Chris Dann, and the big data behind them, have just published a study that illuminates the impact of the 2012 national election, comparing trends for political donors and non-political donors.
Topline findings include the fact that donors who gave to federal political campaigns in 2012 gave 0.9% more to charitable organizations than they did in 2011. Those who did not give to political campaigns gave 2.1% less.
Feelings of engagement and advocacy, and a match to the news cycle appear to be important factors.
And if you have your sights set on increasing the number of younger donors who support your organization, you’ll want to check out the insights on some strong potential in the year to come.
It’s a quick read, and can be downloaded on Blackbaud’s website. You’ll need to give them your name and email address, but it’s well worth it to have access to these powerful data-driven insights.