Every day, organizations capitalize on brand to make money. It’s how we connect. It’s how we inspire others to keep our work alive.
Yesterday I received an email from an organization I support. It resembled the other emails they send. At the top of the email, I read that this was a paid, sponsored message. The entire body of the email was from a company that had purchased the opportunity to reach me in my email box through my connection with the organization.
The company clearly knew what it was doing by attaching itself to another strong brand. The organization made money by allowing the company’s voice to be shared through its brand.
Was it worth it? I felt like I had been sold out.
Your brand is precious. Trust is everything. Sometimes it’s best to say no.