Branding 1 – 2 – 3

October 2, 2013

1) BEGIN WITH COMMUNITY

Speak directly to your community. It could be a place, or it could be a state of mind. Find the elements of your community that rise to the surface and meet most powerfully with the values and sensibility of your organization.

2) FIND THE BIG IDEA

Commit to the one overarching idea that your work represents. This is not what you do, this is WHY you do it.Can you put it in one sentence? Can you say it in five words? Drill down to the essence.

3) EXECUTE PRECISELY

Words… ideas… images… personality. As you build out your big idea and engage with your community, everyone who touches communications inside your organization (this is most everyone), must speak and act with one cohesive voice.