One of the best things you can do before you begin to craft your next campaign is pick up the phone and call five or ten of your supporters.
Thank them for what they do, ask them what they most appreciate, treasure, or love about your organization, and engage them in an actual conversation.
Your job: LISTEN.
Listen to what they say. Listen to how they say it. Hear what’s most important to them.
Write it down. In their words.
Chances are, the way they speak is the way you should sound in your campaigns to build a greater connection and deeper sense of meaning that will inspire greater giving.