In the big funnel of fundraising, we often spend much of our focus on how many prospects we turn into donors.
There’s also the issue of speed – how quickly we can funnel people from interested person into committed donor.
When speed is the focus, communication is the priority.
Speedy donor conversion comes from building an engaging experience… connecting early and often… and creating a collaborative marketing and fundraising program that brings high visibility to your appeals.
More donors faster goes far beyond just asking more. It’s a commitment to connection.