Three elements every effective fundraising initiative includes:
- Why support is important.
- How to make your gift. (This includes how much to give.)
- When to do it. NOW.
Take a look at your fundraising materials.
- Is your case for “why” compelling?
- Is your description of “how” clear and concise?
- Is your sense of “now” strong? Does it say “don’t put that letter down?” Or “don’t delete this email?” Or “keep watching this video?”
WHY. HOW. NOW. Check it out before you send your appeal into the world.