September 4, 2012

Back to school. Back to work. It’s time to tune in as the lazy days of summer wane.  

For so many organizations, the next four months — particularly December — can make or break your fundraising success.  

Even though it may feel like a sprint to the finish come December… to truly maximize your results, planning must start now.

  • Where have you been? Where do you want to be? How will you get there?
  • What messages have the best chance of inspiring people to donate?
  • Who will you ask? When will you ask? How will you ask? How often will you ask?
  • How will you integrate your message and strategy across all communication platforms available to you?

Make the most of this opportunity. Stretch those muscles… step up to the starting line… and create a plan today that will carry you smoothly and successfully to the finish line — with money in the bank to support your important mission.