More on those e-newsletters…

August 30, 2012

One of our readers wrote and asked what this meant: 

“Think about your e-news as the place where you celebrate your mission far more often than you’re earnest about it.”

It’s really about style — thinking about the mental space people are in when they check email — thinking about what will get a busy person to stop and look… or read… or click… or watch a video….  

It’s about exceptional moments… positive progress… intriguing personal stories… surprising images… short takes….

It’s not about the lengthy scholarly report or news article that illuminates how much work is yet to be done.

Think of each e-news as a quick snapshot impression of your organization.  What picture do you want people to hold in their minds until their next interaction with you?